Blondes and silver stunners, listen up! This purple powerhouse is here to banish brassiness and boost brilliance and is formulated for daily use. Infused with beetroot, babassu oil, and betaine, it not only tones but also hydrates and restores radiance. Get ready for cooler, brighter, more vibrant locks that turn heads.
Goodbye brass, hello brightness. Suitable for colour-treated hair and suitable for daily cleansing.
Scent profile: Jasmine and vanilla.
Up to 10x more concentrated active ingredients for superior results* *Versus typical liquid shampoo
How to Use: Wet hair and bar. Massage bar directly onto scalp and work into a lather with hands. Rinse completely, following with your Ethique conditioner.
Up to 10x more concentrated active ingredients for superior results* *Versus typical liquid shampoo
Babassu oil - Nourishes and softens
Beetroot powder - Natural toning to keep blonde and grey hair bright
Betaine - Moisturises and protects colour-treated hair
Sodium Cocoyl Isethionate, Stearic Acid, Sodium Cocoyl Glycinate, Mica, Theobroma Cacao (Cocoa) Seed Butter, Coconut Acid, Orbignya Oleifera (Babassu) Seed Oil, Behentrimonium Methosulfate, Betaine, Brassica Alcohol, Sodium Isethionate, Aqua (Water), Lactic Acid, Glycerine, Guar Hydroxypropyltrimonium Chloride, Fragrance (Parfum)¹, Benzyl Alcohol, Sodium Chloride, Dehydroacetic Acid, Jasminum Officinale (Jasmine) Oil, Distarch Phosphate, Beta Vulgaris (Beet) Root Powder, Citric Acid, Linalool², Titanium Dioxide (CI 77891), Ultramarines (CI 77007), Iron Oxides (CI 77491). ¹Natural fragrance. ²Component of essential oils and fragrance.
Easy as 1 - 2- 3: Wet hair and bar. Massage bar directly onto scalp and work into a lather with hands. Rinse completely, following with your Ethique conditioner.
Keep dry and away from direct water between uses. Store with ample airflow and drainage for best results. Use a storage tray to prevent staining. Check out our storage options!
